THE NOIR STOCKHOLM STORY

When developing the Noir Stockholm hair care brand, we wanted to create the perfect combination of style and care. We decided not to compromise on neither the caring qualities of the products nor their functionality. Our products are based on natures finest raw materials and made in state of the art modern formulas. The result is an exclusive line of uniquely nourishing, lightweight cleansers, conditioners and treatments, as well as highly conditioning, yet exceptionally effective styling products. All products are designed to be combined to create a tailor made hair care routine for every individual need. All products have been extensively tested in the salon, on set and on stage.

Noir Stockholm was founded 2007 by Creative Director Hans Nilsson and Co-Founder Ellen Ericsson.

Hans Nilsson is an internationally well established editorial and celebrity hairstylist. His avant garde hair creations, used in fashion and music shows are often compared to art.

OUR PRODUCTS

When we started NOIR Stockholm Hair Care, we made sure we would only do what we love. So in terms of aesthetics, function, design, scent, tonality and of course sustainability - we decided to follow our hearts. Being a producer means a huge responsibility to try and create a social, economic and environmental balance. All of our products are made right here in Sweden, no more than an hour from our office, giving us the possibility to be present through the whole process, reducing transportation and as much as we can; eliminate that “import-to-export” part.

Our philosophy is that there must be an offset to everything, especially when it comes to our environment. Therefore, every step of our production is somehow climate compensated. This counteraction goes into the lab, factory, printers, material and ingredient cultivation.

SUSTAINABILITY

When we started NOIR Stockholm Hair Care, we made sure we would only do what we love. So in terms of aesthetics, function, design, scent, tonality and of course sustainability - we decided to follow our hearts. Being a producer means a huge responsibility to try and create a social, economic and environmental balance. All of our products are made right here in Sweden, no more than an hour from our office, giving us the possibility to be present through the whole process, reducing transportation and as much as we can; eliminate that “import-to-export” part.

Our philosophy is that there must be an offset to everything, especially when it comes to our environment. Therefore, every step of our production is somehow climate compensated. This counteraction goes into the lab, factory, printers, material and ingredient cultivation.

INGREDIENTS

Most of the ingredients are naturally produced and biodegradable. The exclusive organic oils we use weren’t only chosen for their astonishing quality, but because of the admirable sustainability work and local commitment performed by their producers. They make sure the production gives back to their society in terms of work, health care and education.

What’s more – The products contain a reduced amount of H20, making them long-lasting and best of all: we don’t transport water in vain. We’ll let you add it instead.

Finally, and obviously: We do not test on animals.

Noir Stockholm hair care is based on some of natures finest raw materials. The active key ingredients have been thoroughly hand picked for their well proven caring properties:

Noir Selected Proteins

Protein from wheat increases the hair’s ability to retain water. It adds volume, reduces the hair’s porosity and improves smoothness. Protein contributes to hair repair through covalent bonding.

Can be found in our Editorial Swirl and Editors Choice.

Noir Selected Oils

Noir Selected Oils – An exclusive blend of organic oils, selected for their unique composition of natural fatty acids and richness in oil soluble vitamins. Conditioning Camelia Japonica (Tea Seed) Oil, traditionally used in Japaneese skin hair care for hundreds of years, is naturally rich in protective vitamin E. Macadamia Oil is a non-greasy oil, rich in essential fatty acids. It resembles our natural sebum and can rejuvenate, moisturize and strengthen dry hair. Argan oil, is a naturally rejuvenating skin and hair conditioner traditionally used in the Middle East.

Can be found in our Epic Retreat Shampoo, Epic Retreat Conditioner and Epic Treat Treatment Mask.

Sea satin

In the rocky and sandy soil of the Mediterranean coast grows the flowering plants with the family name Chenopodiacea. This wild ancestor of the common beetroot is rich in active compounds used for treating damaged, dull and dry hair. It contributes to the protection of all types of stress known to damage hair; environmental, chemical and mechanical.

Can be found in our Beach Muse.

Aloe Vera

The mucilaginous gel found in the sap of the Aloe Vera leaf is made up of a variety of amino acids, primarily alanine which has a moisturizing effect on both skin and hair.

Can be found in our Beach Muse, Editors Choice and Editorial Swirl.

Sea Moss

This red seaweed lives in deep water, submitted to extreme environmental conditions. It is rich in carrageenans, phycocolloids, minerals and trace elements. In period of submersion it can keep its ”marine dew” thanks to its richness in phycocolloids-actions. Sea Moss Extract has a protective film forming effect that gives immediate moisturization, smoothness and comfort.

Can be found in our Epic Retreat Shampoo, Epic Retreat Conditioner and Epic Treat Treatment Mask.

Rhodophycea

A Bio-Algal active ingredient and a natural bioextender. It prevents hair damage by strengthening the hair fibre and can rebuild the hair’s natural look.

Can be found in our Beach Muse, Grand Opening Shampoo and Grand Opening Conditioner.

Sunflower Seed Extract

Helps hair to stay healthy, strong and invulnerable to the external environment.

Can be found in our Picture Perfect.

Pinot Noir Grape Seed Extract

From the seeds of the Pinot Noir Grape, grown in the cool, dry climate at high altitude in Switzerland, comes an extract rich in natural procyanidins. This active ingredient is known for its ability to protect against free radicals and oxidative stress.
Procyanidins also protect against the degrading proteins of the hair.

Can be found in Beach Muse, Editorial Swirl, Editors Choice, Epic Retreat Shampoo, Epic Retreat Conditioner, Epic Treat Treatment Mask, Grand Opening Shampoo and Grand Opening Conditioner.

Carnauba Wax

Is obtained from the leaves of the Carnauba palm, a plant found only in the northeastern Brazilian states. It is hypoallergenic and emollient, which means it’s rehydrating and creates external layers on both hair and skin, resulting in a softer surface. It also keeps it moist by reducing evaporation. Carnauba wax not only leaves a high-gloss finish, but also protects the hair from humidity and air that tend to make hair frizzy. The two waxes thicken hair and make it mold-able with a high melting point.

UV Protection

Hair is often exposed to the sunlight during the whole day. UV rays affect the structure of the hair notably by oxidizing and degrading the proteins of the hair surface. It can get porous, sensitive, damaged with breakage, dryness and discoloring. Note that hair is even more sensitive when wet. By using UV-protection it creates a filter that protects the hair and gives it a longer lifespan.

Can be found in Essential.

Heat Protection

Regular use of hot styling tools can cause hair damage and breakage. Heat protection creates a thermal protective shield that lets hair withstand extreme heat, helping hair last longer.

Can be found in Essential.

Rice Starch

Rice water is rich in amino acids, which strengthens the hair roots, add volume and still leaves the hair light and healthy. It has also soothing effects on skin.

Dear Darkness, Sahara Love Story and Phantom.

Vitamin E

Vitamin E is an essential nutrient keeping the whole body healthy. It has been proven to have positive effects such as prevention of hair loss and promoting hair growth by for example increasing blood circulation. It directly conditions the hair, making it more lustrous, shinier, fuller and stronger.

Can be found in Grand Ambition.

PACKAGING

Aluminium tubes
Maybe you’ve noticed that some plastic containers “inhales” air when using them? Not only does this mean that there’s a lot of empty space in the packaging, but also that the oxygen intake stimulates the active ingredients and thus, doesn’t last as long. Our aluminium tubes prevents this from happening – plus there’s as much product inside as the tube indicates.

Paper packaging
Our environmentally certified paper comes from our neighbours in Finland, but is produced here in Sweden. For each tree we use – two more is planted.

Bottles
Our bottles are made of PET, which is a highly sustainable material that is energy efficient and has an environmental impact that can be compared to glass. PET is hygienic, strong, resistant to attack by micro-organisms and doesn’t biologically or chemically degrade with use. This means that the bottles we recycle can be used again, and again. And because the material is so lightweight, more products can be shipped with less weight, packaging, and fuel for transport.

SCENTS

Hair is about motion and flow, texture and glow. Hair is about scent. There is nothing more sensual and intimate than the hint of beautifully scented hair. Our products are created with premium quality fragrances. Every product has its own unique aura that belong to the same family of warm and sensual tones. Designed to work delicately on their own, as well as together in distinct/special combinations where they build up to a personal and exclusive bouquet.

The Noir Stockholm signature scents are inspired by memories and places with great importance to us. Using only fine fragrances gives the products an invigorating and lasting quality. Lasting, yet not the least bit heavy, leaving just a discrete trace of warm and sensual freshness.