Hair Focus SS22

HAIR FOCUS 2022
The biggest trend right now is the personal expression, to utilize your hair as the ultimate accessory.
Let your expression take shape and really create your own image with your hair as the key for your expression.

FOCUS:
SOFT FLOW OF COPPER

Airy blowout that gives you that soft movable hair like melted copper fudge. Soft movement and a classy vibe, adding a hint of nonchalance by not placing the hair to perfectly and letting it fall naturally into place.

The slightly lighter pieces around the face gives you that contoured customized look. Catwalk meets side walk with a hint of ABBA.

To create this look work with two different round brushes leave one in until the hair has cooled down then use the other one.

By letting the brush stay in the hair rolled up and letting it go from warm to cold will make the shape of the curl stay longer. Pull your hands through your hands in big movement to create the undone touch in the done hair.

FOUNDATION

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FOCUS:
DONE UNDONE

Simple movement, light texture – undone in a done way.
Keep the texture soft and simple with the “undone done” feeling; a touch of beachy movement.
Airy volume and movement. To create the texture work with a large wand in a diagonal manner to create the longer softer curl.

FOUNDATION

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FOCUS:
PINK PUNK

Playful undone feeling that gives you that edge and attitude with the fringe giving focus to the eyes. The contrast between the punkish touch, pinkish color and the more done outfit gives balance between done and undone.

FOUNDATION

APPLY IN DAMP HAIR

APPLY IN DRY HAIR

FOCUS:
FRAMED CURLY SHAG

Natural hair, natural soft movement that frames the features of your face.

Shorter layers creates the bouncy irregular movements. A modern 70s touch, its the perfect balance of shape and movement.

The key to natural look is that if it looks good in wet state it will look good in dry but if the texture and shape doesn’t look good in wet state it will not miraculously look great in dry, meaning that its worth to spend some extra time and be gentle with your curls, once its dry you can mould it shake and ply with the curls.

FOUNDATION

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FOCUS:
SIMPLY
STRAIGHT

Simply straight, sharp parting and high polished! A touch of the polished 90s.

Clean, sharp and polished, smoothing blowout and flattening iron, focus on the ends to further enhance the straight hair look.

FOUNDATION

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FOCUS:
THE BIXIE

Short shag, shape texture and movement.

Textured, shape and movement, longer feel than a really short haircut. Adding more shape with a touch of the seventies. Start by blow-drying using a paddle brush. Next, smooth out with a large round brush. Make sure to use a forward motion when brushing to frame the face and give more focus to the eyes.

Finish your styling with No80 Cream Soufflé Paste styling cream for separation and movement,. Soft and messy is the goal. In other words, simple nonchalance.

FOUNDATION

APPLY IN DAMP HAIR

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FOCUS:
BRAIDS THE ACCESSORY

Play with the braids as an accessory or let it be the look. Baby braids or just one as a detail is up to you, playful clean or messy.

There are endless possibilities when it comes to braids, let your imagination thrive. For a clean fashionable look place the braids starting from your middle parting. This puts emphasis on the detail and shape. For a soft messy braid with a Woodstock vibe let the braid run from the top of your head going all the way to the back and in to the lengths. Make sure to pull it out irregularly to enhance that look even more.

PS use elastics and leave the band hanging for as a detail.

FOUNDATION

APPLY IN DAMP HAIR

APPLY IN DRY HAIR

FOCUS:
FRAMED

Soft fringe shaped by layers, movement and texture. Great look and great versatility for different shapes and textures.

The fringe adds more strength and emphasis on the eyes. The irregular layers create a soft messy look.

FOUNDATION

APPLY IN DAMP HAIR

APPLY IN DRY HAIR