NOIR STOCKHOLM

x Parfum Lombard

 

We’re proud to announce our new collaboration in Sweden with our partner Parfum Lombard in Svedala.

A meaningful step for us, right here on our home turf. To mark the beginning of this partnership, Parfum Lombard hosted an inspiring launch event filled with energy, creativity, and a shared passion for the craft.

The evening brought together fantastic guests, beautiful models, and a buzzing atmosphere that reflected the genuine excitement from everyone involved. It was a moment to connect — to share the NOIR STOCKHOLM vision, to talk about what defines us as a brand, and to explore what lies ahead in this collaboration.

Live on stage, we showcased stylings and techniques using our signature products, blending artistry with functionality. A live shoot added an extra layer of energy, capturing the essence of our aesthetics in real time. The response from the audience was incredible — engaged, curious, and full of enthusiasm.

We see great potential in this partnership with Parfum Lombard. Together, we aim to bring something new and relevant to the market — not just in terms of products, but in how we inspire, educate, and elevate the experience for salons and their clients. It’s about adding value — not only to the shelves but to the community we’re a part of.

This is just the beginning, and we’re excited to see how this collaboration will evolve and grow. From Sweden, with intention and innovation.