SHAPE THAT TEXTURE "Step forward with confidence, a style to share. A testament to the strength of transformation." short article  

EMMA x 6 "Professional and playful an explosion of creativity went into this day."  short article 

CURLS “Graphic, solid with a soft perimeter, letting the curls separate by texturizing the ends.”. An Inspiring guide.

THE STRONG SHAPE "restyle over and over into new styles and the reason for that is the strong shape." In-depth article  

CLEAN AND SIMPLE
"Letting the line do the talking and using the hair as an accessory.
short article  

SOFT & MOVABLE LIGHT TEXTURE  
"The haircut is done as a soft layered hair cut that gives a soft shape yet strongly framed faced." short article  

ATTENTION TO THE EYES "highlighting the effects of our products in the final look". short article  

HAIR AS AN ACCESSORY “hair has always been the perfect accessory and it's always been the clearest style sign...” Article explaining how the look was created.

PERSONAL EXPRESSION “The simplicity of the lines in a haircut can give the simple acmes to...”. Article explaining 2 looks.

THE SILVER LINING "a commitment to excellence, both in terms of performance and aesthetics". short article  

BEACH MUSE "The ocean breathes in rhythmic pulses." The story of Beach Muse

JUSTICE FOR THE SWIRL "own it, stand tall and proud in the front line of your style and life, you and your look". short article  

THE SECRET VEIL "This product has by far had the longest developing process out of every single product we’ve ever made". Article about Secret Veil

THE POEM OF A SWIRL "Poem Of A Swirl is inspired by the eternal love affair to your curly hair." Article about Poem of a Swirl

COOL GIRL ZSOFIE "Sometimes you meet someone where you instantly react to that the person in question is so much cooler than their hair." Insight on a look

THE POWER OF THE EYES "The interesting thing about the eyes, is that they’re usually just as strong – even when they’re not showing." Short article  

DOWNTOWN PIXIE “Head hugging and clean shapes – the soft and updated inspiration from the pixie haircut ”. Read about and watch this look get made.

STATEMENT OF NONCHALANCE “Preparation is everything, take some extra time and plan ahead, so you can wear it like you don’t care.”. A quick guide to inspire.

THE ALICE TWIST "Let the technique, the space, become the look. In other words; unite the style and craftsmanship. In depth article  

ANGEL DUST “Angel dust, softly framed yet with a strong featured attitude.". Inspirational article how to achieve the look.

COMBINING STRENGTH AND SOFTNESS "An Airy flow with a strong fringe to frame the eyes and the cheekbone." Video showing the process.

READY FOR ME CLOSEUP “the simplicity speaks for itself and it speaks loudly. The message is confidence." Watch and read the article.

SOFT EDGES. CLASSIC FEEL "Classic feel with a soft touch, we sometime get hung up on the big changes and transformations.." Short article  

TRANSFORMATION part2 "It’s all about putting the right hair on the right person at the right time." Short article  

STRENGTH & SHAPE “Making the calm lines speak loudly, putting them in focus by covering the eyes.” A quick piece of inspiration

VERSATILITY
"This look has it all and Julia owns it all." Short article  

DRY CUTTING FOR SMOOTH TEXTURE CONTROL
"Airy, bouncy, smooth texture in a full perimeter yet far from blunt in depth article  

TRANSFORMATION part1 "Whether the change is small or big – they're always interesting. It’s all about putting the right hair on the right person at the right time." Short article  

ALICIA “The look is created by keeping airy volume in mind all the way through the process”. A guide to get your inspiration flowing.

SHORT AND CHIC “The look of femininity, confidence and identity.". A guide to help inspire.

CLEAN STRONG & TEXTURED "the shape is everything in this short haircut, this is tailored for Greta. in depth article  

CURLS WITH AND ATTITUDE  
"we can easily achieve a style that is stronger and far from cuteness."
short article  

WAVE CURLS TEXTURE & FLOW “Done and undone. One start two looks;” Article talking about creating 2 looks both including curls.

THE TRANSFORMATIVE POWER "A new hair cut can be a refreshing change that showcases your attitude and personal expression." short article  

THE SILVER RETREAT "something to be a key component, naturally it needs maintenance, care and a little love." Article about our Silver Retreat products

CONTRADICTIONS "The soft outlines and broken edges gives the touch of airiness and attitude." Article about the look

FRAME IT AND LIFT IT "Soft edged perimeters meets heavy and solid interior." Article explaining the look

PERSONAL EXPRESSION "Balancing the personal expression and inpiration of today's mod." Video showing the process.

POETIC CURLS "In a graceful dance, curls begin to unwind, Hair, a textured symphony, so beautifully kind." short article  

A TRUE ROCK ICON "A true rock 'n' roll icon with his mid-length haircut influenced by Mick Jagger." short article  

PRESENCE! "Versatility, face framing, soft edges these are the key elements to this haircut." short article  

RETRO COOL "Jacob the epitome of retro cool with his long, flowing seventies-inspired haircut.".
short article  

BEACH MUSES "We took the opportunity when collaborating with our team in the Netherlands to shoot a set of pictures in the words of passion and inspiration."
short article  

A TOUCH OF MONTMARTRE
"A French touch with added Stockholm simplicity." 
short article  

ARTISTRY. PASSION. CRAFTSMANSHIP
A visual feast in artistry, passion and incredible craftsmanship.
Click to view.

TRANQUIL (E)MOTIONS
The result of fashion and hair - the perfect symbiosis; Astrid Olsson and Hans Nilsson. An artistic presentation and expression with models in perfect harmony.
Click to view.